Affiliate Marketing

Once you have researched your niche, created a monetized website and started driving traffic to it, there is still more work to do if you want your site to be as successful as it can be. You really should continuously analyze your visitor activity.

First of all, you will want to know how many people are visiting your website but beyond this you will want to know where they are coming from (so that you know which traffic sources are working best) and how they behave once they are on your site.

Which pages are people most interested in? Which exit links are people using most? How do people tend to navigate around your site? Which posts are attracting the most comments? Which pages are people not navigating to?

It is through monitoring your visitor activity that you can answer these questions and work on ways to improve your site’s navigation and design. Of course, you should also be monitoring the conversion rates of the various affiliate products you are promoting. If a product is getting a lot of clicks but no conversions you might need to think about either replacing it or introducing your visitors to it in a different way. Conversely, if products are converting well, you might want to think about giving them more prominence on your site.

Many people use Google Analytics for monitoring visitor activity. Personally, I use StatCounter. Both are free and simple to install on your site.

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